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Dr Yasemin Yazan

Dr Yasemin Yazan

Pioneering Spirit with brAIn

Adult Educator & leading expert in Change Management — combining the power of Neuroscience and Artificial Intelligence for your success as a leader.

Dr Yasemin Yazan

What brAIn stands for

Brain-friendly. AI-driven. Human at the core.

Insights from modern brain research and Artificial Intelligence are reshaping how we learn, lead and perform. Put their combined power to work for you.

Neural network visualisation of a human brain
LEARN

Brain-Friendly Learning

Enhance educational success through brain-friendly learning models and AI-driven insights.

WORK

Productive Workplaces

Boost productivity with brain-friendly workplaces and seamless AI integration.

PERFORM

Peak Performance

Optimize performance through brain-friendly energy management and AI solutions.

“Success is applied brain research. It arises in the smallest cell.”
— Dr Yasemin Yazan

Voices

What clients say

Mona Tenjo
★★★★★

“She is the rock in the surf.”

Mona Tenjo
Founder, Work On Your Businesses
Jennifer Pickhan
★★★★★

“A woman who keeps her promises!”

Jennifer Pickhan
Co-Founder, The BOSStalk
Ingo Weltz
★★★★★

“Inspirational, educational and humorous. Absolutely worth seeing!”

Ingo Weltz
Owner, Zoom Internet Agency
Athanasios Nasopoulos
★★★★★

“I am infinitely grateful for … the brilliant result.”

Athanasios Nasopoulos
Expert in Mindset-Coaching & Bodylanguage
Cinderella Glücklich
★★★★★

“Yasemin Yazan is smarter than Google!”

Cinderella Glücklich
Author & Expert in Language
Wolfgang Geis
★★★★★

“The collaboration was not only successful, but always connected with fun – so I can fully recommend Yasemin.”

Wolfgang Geis
Head of Asset Management, Syna GmbH
SE
★★★★★

“Dr Yasemin’s ability to merge neuroscience and AI has transformed the way we think about leadership, decision-making, and business strategy. Her insights bridge the gap between scientific research and real-world application.”

Senior Executive
Fortune 500 Company

Publications

Multiple bestselling author

Books on entrepreneurship, change and success — all of them bestsellers.

The Adventure of Entrepreneurship — book by Dr Yasemin Yazan
The Adventure of Entrepreneurship
Successful — book by Dr Yasemin Yazan
Successful
Breakthrough by Change — book by Dr Yasemin Yazan
Breakthrough by Change
Magical Hacks to Get the Most Out of Chat GPT — book by Dr Yasemin Yazan
Magical Hacks to Get the Most Out of Chat GPT

Some of the links above are affiliate links — if you buy through them, we may receive a small commission, at no extra cost to you.

Media

Known from

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Live Insights

On stage with the greats

Keynotes, panels and interviews — Dr Yasemin Yazan has shared stages and conversations with some of the world’s most influential figures.

Dr Yasemin with JT Foxx
Dr Yasemin with JT FoxxSerial Entrepreneur, Investor in Properties & Companies
Dr Yasemin with Mel Gibson
Dr Yasemin with Mel GibsonActor, Film Director & Producer
Dr Yasemin with Michael Douglas
Dr Yasemin with Michael DouglasActor, Film Producer, Oscar, Golden Globe & Emmy Award Winner
Dr Yasemin with Steve Wozniak
Dr Yasemin with Steve WozniakCo-Founder of Apple, Computer Engineer & Entrepreneur
Dr Yasemin with Jewel Kilcher
Dr Yasemin with Jewel KilcherSinger & Actress
Dr Yasemin with Dr Phil
Dr Yasemin with Dr PhilPsychologist & Talk Show Host
Dr Yasemin with Jessica Simpson
Dr Yasemin with Jessica SimpsonSinger, Actress & Fashion Designer
Dr Yasemin with Barney Waters
Dr Yasemin with Barney WatersPresident of K-Swiss (Shoe & Sportswear Manufacturer)
Dr Yasemin with Brooke Shields
Dr Yasemin with Brooke ShieldsActress, Producer & Model
Dr Yasemin with Mike Slade
Dr Yasemin with Mike SladeCo-Founder of Second Avenue Partners (Strategic Advisor of Steve Jobs)
Dr Yasemin with Marty Ray
Dr Yasemin with Marty RaySinger, Songwriter, Actor & Producer of his own Radio Show
Dr Yasemin with Jason Alexander
Dr Yasemin with Jason AlexanderActor, Director & Film Producer
Dr Yasemin with George H. Ross
Dr Yasemin with George H. RossVice President & Senior Advisor of the Trump Organization
Dr Yasemin with Kerstin & Hermann Scherer
Dr Yasemin with Kerstin & Hermann SchererSpeaker & Business Expert

Journal

Latest articles

How it works

Three steps to your journey

Reach out

Click “Get in touch” and book your free phone call.

Set your goals

We meet at the agreed time to discuss your personal and company goals.

Start your journey

Enter the fascinating world of brain research — and leverage it for your business success.

You state the direction of the change!

Science-based concepts, neuroscientific training and hands-on tools — let’s talk about what brAIn can do for you.

Get in touch

Get in touch

Let’s talk

Questions, speaking requests or a first conversation about your change project — reach out directly.

You will find our privacy policy here.

3 Myths Debunked – When Science Creates Knowledge! | Dr Yasemin Yazan

When Science Creates Knowledge!

Unfortunately, there is a lot of false knowledge on the market. Be it because, for example, research results are misinterpreted or false causalities are made, or because they are transferred to other contexts that were not even the subject of the study.

We pick 3 myths and show what science already knows:

- Why Maslow's hierarchy of needs is not a reliable basis for motivation

- Why personality tests are questionable as a basis for personnel decisions

- Why a quota is needed as an effective measure against Unconscious Bias

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