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Beliefs | Glaubenssatz | Dr. Yasemin Yazan

Beliefs in NLP refer to sets of principles. These “contain generalizations that we make about the world, as well as our principles of work and behaviour. However, beliefs are not always based on our own experiences; they can also have been adopted.” (Freely translated from German in reference to BRAUN, 2004, p. 127)


BRAUN, ROMAN (2004): “NLP – eine Einführung. Kommunikation als Führungsinstrument”. 2nd updated edition. Frankfurt am Main

© Image: Jon Anders Wiken –


Dr. Yasemin Yazan

Herausgeberin & Autorin der Knowledge Base

Dr. Yasemin Yazan

Die mehrfach ausgezeichnete Unternehmerin und Bestseller-Autorin Dr. phil. Yasemin Yazan ist promovierte Erwachsenenbildnerin und Neurowissenschaftlerin mit fundiertem Praxis-Know-How. 

3 Myths Debunked – When Science Creates Knowledge! | Dr Yasemin Yazan

When Science Creates Knowledge!

Unfortunately, there is a lot of false knowledge on the market. Be it because, for example, research results are misinterpreted or false causalities are made, or because they are transferred to other contexts that were not even the subject of the study.

We pick 3 myths and show what science already knows:

- Why Maslow's hierarchy of needs is not a reliable basis for motivation

- Why personality tests are questionable as a basis for personnel decisions

- Why a quota is needed as an effective measure against Unconscious Bias

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